Sports & Entertainment Marketing

Grade: 9, 10 11, 12
Semesters: 1
Prerequisites: none
Credit: .5

Have you ever wondered what it takes to bring a concert to town or host a college basketball game? Scheduling and publicizing the event, selling tickets, ordering promotional merchandise, and arranging for equipment and supplies are all part of the work that must be done before the event takes place. Sports and Entertainment Marketing provides students the opportunity to learn about these things and more. What types of events would be most profitable? How does a star's earning power affect marketing techniques? What forms of advertising are most effective? Learn the answers in this class!